The advantages of bulk email marketing are well documented and deserved. It is one of the cheapest most cost effective ways to send your corporate message out to potential customers. Targeted email lists will allow you to pinpoint those specific consumers to your industry. Even if you need to invest in specialized bulk email software to support your efforts, you'll still be saving large amounts of marketing dollars compared to the cost of advertising through traditional media. Only email marketing lets you keep your marketing tools, and build stronger databases and email lists as you develop your corporate brand.